I recently photographed a newly renovated store for Tip Top Tailors. The goal was to show the off the new store to both new and existing customers.
I am photographing the store using variations of wide, medium and close up detail shots. The store has a lot of interesting features, which leads to really interesting foreground elements.
Long view of store.
More and more I like straight on wide shots (above). They pretty are hard to pull off without distortion, but they produce a really natural looking image. These store interiors can vary a bit from office interiors. There is a lot more going on visually.
Each of these images is being “lit up” by two different strobe lights. I like the lighting more for contrast and direction rather than necessity. The images look crisp, and dynamic.
I think anytime a client places unique objects in a store it just adds to the customer experience. These plants pictured above, really added a note of home. I also, find the green of the plants help ground the colorful palette of the clothing items with the mostly neutral paint colors of the store.
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Almost all of the lighting in the store is balanced to daylight (5500k). They are using two different types of architectural lighting – direction led, and tungsten lighting in the fixtures. It accentuates the glowing orange of the tungsten balanced lighting.
If you have questions about what you saw please let me know in the comments. If you work for or own a company in need of a retail photographer, please us the contact tab at the top.
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